The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
- 6h 37m 27s
- Carlos Gil
- Kogan Page
- 2019
Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead.
The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.
The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put "social" back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to, they want to be engaged.
In this Audiobook
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Chapter 1 - Marketing is Dead
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Chapter 2 - Stranded in a Digital Ocean
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Chapter 3 - How to Be Savage AF – Like Randy
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Chapter 4 - Don't Be Mad at Facebook; You Just Suck at Marketing
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Chapter 5 - Swipe Right: Sales and Marketing is No Different from Finding Your Match on Tinder
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Chapter 6 - Growth Hacking Your Way to Greatness
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Chapter 7 - Marketing Lessons from Social Media Giants DJ Khaled and Kim Kardashian West
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Chapter 8 - Transforming Your Advocates into the Faces of Your Brand
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Chapter 9 - Judgment Day: The Battle of AI versus Humans
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Chapter 10 - The Power of Personality and Persuasion
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Chapter 11 - Bringing it All Together
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Chapter 12 - The New Frontier
