The Innovation Blind Spot: Why We Back the Wrong Ideas--and What to Do About It

  • 6h 36m 26s
  • Ross Baird
  • Recorded Books, Inc.
  • 2017

The Innovation Blind Spot provides an insider perspective on a new approach to innovation and has the potential to revolutionize entrepreneurship. The smartest entrepreneurs, investors, and firms will exploit society's blind spots, finding success in opportunities that are currently being overlooked. This book reveals where these opportunities are and how to pursue them.

In this Audiobook

  • Chapter 1 What Happened to the American Dream?
  • Chapter 2 Chasing Whales and Unicorns: Why the Venture Capital Process Causes Us to Miss Out on Most Ideas
  • Chapter 3 People and Place: It's Who You Know
  • Chapter 4 The Two-Pocket Mentality: How Short-Term Thinking Sets Us Up for Long-Term Failure
  • Chapter 5 Changing the Process: Why Entrepreneurs Are Better Judges of New Ideas Than Expert Investors
  • Chapter 6 Building the Pipeline
  • Chapter 7 One-Pocket Thinking: Why Do We Know What Things Cost but Not What They're Worth?
  • Chapter 8 How Investors Can Find Ideas Where No One Else Is Looking
  • Chapter 9 How Do I Become a One-Pocket Investor?
  • Chapter 10 How Do I Illuminate Blind Spots in a Big Company?
  • Chapter 11 How Government Can Play a Role in Closing Innovation Blind Spots
  • Chapter 12 What Do I Do If I've Got the Next Great Idea?
  • Chapter 13 “We Are the They”: Building an Ecosystem
  • Chapter 14 What Can Happen to the American Dream?


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