The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

  • 4h 22m 5s
  • Mark Donnolo
  • Gildan Media
  • 2014

Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: define the sales challenge; question assumptions and look for ways to reframe the problem; mine unrelated situations for fresh solutions; get comfortable with feeling lost as you explore new directions; and break some rules and learn to "grow with the flow".

In this Audiobook

  • Chapter 1: The Sales Innovation Dilemma
  • Chapter 2: The Innovative Sale Principles
  • Chapter 3: What's Your Problem? Laying the Foundation and Gathering Insight
  • Chapter 4: Breaking Down Barriers
  • Chapter 5: Where Are All the New Ideas?
  • Chapter 6: The Attraction of Rejection
  • Chapter 7: The Innovative Sale in Practice: Delivering a Better Value Proposition
  • Chapter 8: The Innovative Sale in Practice: Designing Your Sales Process and Customer Experience
  • Chapter 9: The Innovative Sale in Practice: Coaching Your Team
  • Chapter 10: What's Your Creative Quotient for Sales?

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