The Innovator's Solution: Creating and Sustaining Successful Growth
- 9h 26m 10s
- Clayton M. Christensen, Michael E. Raynor
- Recorded Books, Inc.
- 2004
In his international bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator’s Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.
In this Audiobook
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Chapter One: The Growth Imperative
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Chapter Two: How Can We Beat Our Most Powerful Competitors?
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Chapter Three: What Products Will Customers Want To Buy?
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Chapter Four: Who Are the Best Customers for Our Products?
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Chapter Five: Getting the Scope of the Business Right
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Chapter Six: How To Avoid Commoditization
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Chapter Seven: Is Your Organization Capable of Disruptive Growth?
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Chapter Eight: Managing the Strategy Development Process
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Chapter Nine: There Is Good Money and There Is Bad Money
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Chapter Ten: The Role of Senior Executives in Leading New Growth
