The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

  • 4h 54m
  • Brad Flowers
  • Gildan Media
  • 2020

Name your business. Tell your story.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business - and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

In this Audiobook

  • Step 1 - Establishing Criteria
  • Step 2 - Brainstorming
  • Step 3 - Compiling Names
  • Step 4 - Expanding Your Knowledge
  • Step 5 - Deciding on the Final Name