Brand Positioning With Power: Maximize Your Marketing Impact

  • 2h 9m
  • Robert S. Gordon
  • Business Expert Press
  • 2024
Powerful Brand Positioning Harnesses Key Building Blocks

Brand Positioning with Power: Maximizing Your Marketing Impact s a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers measurable results because it:

  • Is remarkably easy to use
  • Uses a proven, systematic positioning process
  • Leverages exciting, practical real-world examples

You’ll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization.

Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.

About the Author

Robert S. (Rob) Gordon's career began in journalism, followed by decades in advertising, marketing and public relations. An expert marketer and talented copywriter, he’s served executive roles in major ad agencies and healthcare institutions, as well as consulting with and supporting businesses small and large, including ADP, BMW, Humana, Astra-Zeneca, and Becton Dickinson.

Rob has effectively employed positioning principles in dozens of situations—everything from product and program launches and relaunches, to large-and-small-scale promotional and public relations campaigns. He’s worked on product naming, websites, video scripts, email projects, sales aids, print materials, etc. He holds a master’s degree in writing from Queens College, CUNY and co-authored the novel, The Backstage Man.

In this Book

  • Description
  • Testimonials
  • The Remarkable Concept
  • Defining Positioning
  • The Building Blocks of Positioning
  • Positioning Step I—Analysis
  • Positioning Step II—The Benefit Ladder
  • Positioning Step III—Your Brand’s Marketing Position
  • Positioning Example #1—Promoting “Pharma Product X”
  • Positioning Example #2—Repositioning “Niche Nutrition, Inc.”
  • Positioning Step IV—Brand Positioning With Power; Marketing With Heart
  • Positioning Step V—Brand Personality and a Timeless Brand
  • Tactics, Campaigns, Branding Gaps…and the Secret to Success
  • Illustrating Success—Detailed Case Studies
  • References
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