The Power of Why: Breaking Out in a Competitive Marketplace

  • 4h 50m 25s
  • C. Richard Weylman
  • Brilliance Publishing
  • 2013

Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies’ once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they are brand new ones? After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has the answer to these questions.

In this Audiobook

  • 1. Why Asking “Why?” Will Work for You
  • 2. What Is the Unique Value Promise?
  • 3. How Consumers Define and Respond to Your Unique Value Promise
  • 4. Step One: The Rules of Engagement
  • 5. Step Two: Crafting Your Promise
  • 6. Step Three: Getting Your Organization on Promise
  • 7. Step Four: Marketing Your Distinction
  • 8. Step Five: Advantage-Based Selling
  • 9. Step Six: Exceeding Expectations in Customer Service
  • 10. Tales from the Front Lines


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