Brand Management

  • 1 Course | 28m 11s
  • 11 Books | 39h 16m
  • 10 Audiobooks | 45h 20m 14s
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Gain compelling insights and advice from industry experts for building and expanding your brand strategy to deliver high-impact results for your company. Your brand strategy is important. Learn how it brings consumers closer to your brand and provides value to customers so they get to know and experience your brand.

GETTING STARTED

Creating Brands through People and Planning

  • 1m 20s
  • 5m 10s

COURSES INCLUDED

Creating Brands through People and Planning
People don't buy products. They buy brands. Who creates brands? People. How do they do it? Through proper marketing research and planning. The traditional marketing mix emphasizes the four P's: product, price, place, and promotion. However, this fails to address two other important aspects of marketing: planning and people. Planning and people are vital to any marketing effort. Marketing planning guides how marketing is carried out, so it's imperative that it is informed and comprehensive. And because employees impact the marketing mix so strongly, it's equally important to ensure they understand and support the company's marketing actions. In this course, you'll learn about the types of people needed to create and support strong brands. You'll become familiar with internal branding and the importance of engaging employees as brand ambassadors. You'll also learn about how strategic and tactical planning are employed for conducting effective and cohesive marketing research that will inform digital marketing efforts. Finally, you'll learn about the factors that contribute to an integrated marketing communication plan.
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BOOKS INCLUDED

BOOK SUMMARY

Stand Out! Building Brilliant Brands for The World We Live In
In Stand Out, Brian McGurk explores how to use the power of branding to transform your business. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
book Duration 12m book Authors By Brian McGurk

Book

From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
book Duration 4h 57m book Authors By Helen Edwards

Book

Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change
Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.
book Duration 3h 50m book Authors By Sandy Skees

Book

Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits, 2nd Edition
Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.
book Duration 7h 9m book Authors By Rachel Lawes

Book

Myths of Branding: Dispel the Misconceptions and Become a Brand Expert, 2nd Edition
Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.
book Duration 3h 14m book Authors By Andy Milligan, Simon Bailey

Book

Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand, Customers, Channel Partners and Employees
Breaking down the traditional silos between Human Resources, internal communications and marketing, this essential resource offers a new approach for developing brand and employee engagement.
book Duration 4h 2m book Authors By John G. Fisher

Book

The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
Taking the fear and frustration out of social media, this book shows you that social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.
book Duration 3h 38m book Authors By Gail Z. Martin

Book

Myths of Branding: A Brand is Just a Logo and Other Popular Misconceptions
This book takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding.
book Duration 3h 44m book Authors By Andy Milligan, Simon Bailey

Book

Building a StoryBrand: Clarify Your Message so Customers will Listen
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, or the lead singer of a rock band, this book will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
book Duration 2h 42m book Authors By Donald Miller

Book

The Brand Strategy Canvas: A One-Page Guide for Startups
No matter where you are in the business creation process, this invaluable guide is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time.
book Duration 1h 58m book Authors By Patrick Woods

Book

Brand Love: Building Strong Consumer-Brand Connections
Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.
book Duration 3h 50m book Authors By Lydia Michael
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AUDIOBOOKS INCLUDED

AUDIOBOOK SUMMARY

Audio Branding: Using Sound to Build Your Brand
Audio Branding comprehensively discusses how developing your own distinct audio brand can strengthen your overall brand identity by creating a sensory experience for others. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 20m 45s audiobook Authors By Colleen Fahey, Laurence Minsky

AUDIOBOOK SUMMARY

The Human Brand: How We Relate to People, Products and Companies
The Human Brand is a must-read for anyone who wants to have a better understanding of the way end-users engage with the goods they buy and the services they consume. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 9m 45s audiobook Authors By Chris Malone, Susan T. Fiske

AUDIOBOOK SUMMARY

Hello, My Name Is Awesome: How to Create Brand Names That Stick
Hello, My Name is Awesome discusses ways that you can create a brand name in a practical and purposeful manner that is still attractive and interesting. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 19m 7s audiobook Authors By Alexandra Watkins

Audiobook

Brand Seduction: How Neuroscience can Help Marketers Build Memorable Brands
Through simple language, engaging stories, and real-world examples, this audio edition shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business.
audiobook Duration 6h 38m 6s audiobook Authors By Daryl Weber

Audiobook

Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
This audio edition is the exclusive playbook for building a category defining brand in the modern economy.
audiobook Duration 7h 2m 27s audiobook Authors By Anthony Kennada

Audiobook

The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
With a five-step blueprint that takes you from brainstorming to trademarking, this audio edition is the ultimate guidebook to naming anything.
audiobook Duration 4h 54m audiobook Authors By Brad Flowers

Audiobook

Influencer: Building Your Personal Brand in the Age of Social Media
This audio edition will show you how to elevate your profile, embrace your edge, and make money - all while doing what you love. Read by the Author.
audiobook Duration 4h 31m 47s audiobook Authors By Brittany Hennessy

Audiobook

Launching & Building A Brand For Dummies Audio
This book explains about marketing.
audiobook Duration 14h 44m 57s audiobook Authors By Amy Will, Susan Hanfield

Audiobook

The Art of Excellent Products: Enchanting Customers with Premium Brand Experiences
Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
audiobook Duration 6h 16m 34s audiobook Authors By Riccardo Illy

AUDIOBOOK SUMMARY

Stand Out! Building Brilliant Brands for The World We Live In
In Stand Out, Brian McGurk explores how to use the power of branding to transform your business. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 22m 46s audiobook Authors By Brian McGurk
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