Brand Management

  • 1 Course | 28m 11s
  • 6 Books | 19h 12m
  • 10 Audiobooks | 33h 26m 28s
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Gain compelling insights and advice from industry experts for building and expanding your brand strategy to deliver high-impact results for your company.

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Creating Brands through People and Planning

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    The People of Marketing
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COURSES INCLUDED

Creating Brands through People and Planning
People don’t buy products. They buy brands. Who creates brands? People. How do they do it? Through proper marketing research and planning. The traditional marketing mix emphasizes the four P’s: product, price, place, and promotion. However, this fails to address two other important aspects of marketing: planning and people. Planning and people are vital to any marketing effort. Marketing planning guides how marketing is carried out, so it’s imperative that it is informed and comprehensive. And because employees impact the marketing mix so strongly, it’s equally important to ensure they understand and support the company’s marketing actions. In this course, you'll learn about the types of people needed to create and support strong brands. You’ll become familiar with internal branding and the importance of engaging employees as brand ambassadors. You’ll also learn about how strategic and tactical planning are employed for conducting effective and cohesive marketing research that will inform digital marketing efforts. Finally, you'll learn about the factors that contribute to an integrated marketing communication plan.
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BOOKS INCLUDED

Book

Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand, Customers, Channel Partners and Employees
Breaking down the traditional silos between Human Resources, internal communications and marketing, this essential resource offers a new approach for developing brand and employee engagement.
Book Duration 4h 2m Book Authors By John G. Fisher

Book

The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
Taking the fear and frustration out of social media, this book shows you that social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.
Book Duration 3h 38m Book Authors By Gail Z. Martin

Book

Myths of Branding: A Brand is Just a Logo and Other Popular Misconceptions
This book takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding.
Book Duration 3h 44m Book Authors By Andy Milligan, Simon Bailey

Book

The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. This book gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.
Book Duration 3h 8m Book Authors By Richard Krevolin

Book

Building a StoryBrand: Clarify Your Message so Customers will Listen
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, or the lead singer of a rock band, this book will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Book Duration 2h 42m Book Authors By Donald Miller

Book

The Brand Strategy Canvas: A One-Page Guide for Startups
No matter where you are in the business creation process, this invaluable guide is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time.
Book Duration 1h 58m Book Authors By Patrick Woods
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