Brand Management

  • 6 Books | 19h 12m
  • 10 Audiobooks | 33h 26m 28s
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Gain compelling insights and advice from industry experts for building and expanding your brand strategy to deliver high-impact results for your company.


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Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand, Customers, Channel Partners and Employees
Breaking down the traditional silos between Human Resources, internal communications and marketing, this essential resource offers a new approach for developing brand and employee engagement.
Book Duration 4h 2m
Book Authors By John G. Fisher


The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
Taking the fear and frustration out of social media, this book shows you that social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.
Book Duration 3h 38m
Book Authors By Gail Z. Martin


Myths of Branding: A Brand is Just a Logo and Other Popular Misconceptions
This book takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding.
Book Duration 3h 44m
Book Authors By Andy Milligan, Simon Bailey


The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. This book gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.
Book Duration 3h 8m
Book Authors By Richard Krevolin


Building a StoryBrand: Clarify Your Message so Customers will Listen
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, or the lead singer of a rock band, this book will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Book Duration 2h 42m
Book Authors By Donald Miller


The Brand Strategy Canvas: A One-Page Guide for Startups
No matter where you are in the business creation process, this invaluable guide is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time.
Book Duration 1h 58m
Book Authors By Patrick Woods


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