The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience
- 8h 15m 14s
- Todd Olson
- Gildan Media
- 2020
There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
This audiobook is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product road map.
In this Audiobook
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Chapter 1 - Start with the End in Mind
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Chapter 2 - You are What You Measure
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Chapter 3 - Turning Customer Data into Insights
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Chapter 4 - How to Measure Feelings
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Chapter 5 - Marketing in a Product-Led World
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Chapter 6 - Converting Users into Customers
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Chapter 7 - Getting Customers Off to a Fast Start Through Onboarding
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Chapter 8 - Delivering Value
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Chapter 9 - Customer Self-Service
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Chapter 10 - Renew and Expand: Creating Customers for Life
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Chapter 11 - Product-Led Design
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Chapter 12 - Launching and Driving Adoption
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Chapter 13 - The Art of Letting Go
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Chapter 14 - What Users Want
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Chapter 15 - Dynamic Roadmapping
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Chapter 16 - Building Modern Product Teams
