The Referral Engine: Teaching Your Business to Market Itself

  • 6h 49m 5s
  • John Jantsch
  • Gildan Media
  • 2011

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.

In this Audiobook

  • Chapter 1: The Realities of Referral
  • Chapter 2: The Qualities of Referral
  • Chapter 3: The Path to Referral
  • Chapter 4: The Referral System View
  • Chapter 5: Your Authentic Strategy
  • Chapter 6: Content as Marketing Driver
  • Chapter 7: Convergence Strategies
  • Chapter 8: Your Customer Network
  • Chapter 9: The Strategic Partner Network
  • Chapter 10: Ready to Receive
  • Chapter 11: Referral-specific Campaigns
  • Chapter 12: Snack-sized Suggestions
  • Chapter 13: Workshop
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