The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

  • 4h 15m 31s
  • Joe Lazauskas, Shane Snow
  • Gildan Media
  • 2018

Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care - in work and in life.

In this Audiobook

  • Chapter 1 - The Power of Story
  • Chapter 2 - The Elements of Great Storytelling
  • Chapter 3 - Honing Your Storytelling Chops
  • Chapter 4 - Transforming Business with Storytelling
  • Chapter 5 - The Killer Formula for Building an Audience
  • Chapter 6 - The Brand Newsroom
  • Chapter 7 - The Future of Brand Storytelling
  • Chapter 8 - The Storytelling Habit