The Ten Commandments for Business Failure

  • 4h 17m 47s
  • Donald R. Keough
  • Random House
  • 2008

Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.

Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.

In this Audiobook

  • Commandment One—Top of the List: Quit Taking Risks
  • Commandment Two: Be Inflexible
  • Commandment Three: Isolate Yourself
  • Commandment Four: Assume Infallibility
  • Commandment Five: Play the Game Close to the Foul Line
  • Commandment Six: Don't Take Time to Think
  • Commandment Seven: Put All Your Faith in Experts and Outside Consultants
  • Commandment Eight: Love Your Bureaucracy
  • Commandment Nine: Send Mixed Messages
  • Commandment Ten: Be Afraid of the Future
  • Commandment Eleven: Lose Your Passion for Work—for Life