The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
- 5h 30m 30s
- John Jantsch
- HarperCollins Leadership
Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
Marketing has changed drastically with the introduction of a growing array of digital channels and it’s difficult for small business owners and marketing executives to keep up. As a result, marketing initiatives have become fragmented as marketers focus on individual aspects of their plan, rather than executing an overall strategy.
Using the principles that he teaches in his first book, on his podcast, and in his blog, John Jantsch, founder of the marketing platform Duct Tape Marketing, teaches you how to create and maintain a simple, effective, and clear marketing strategy that you and your teams can easily follow.
In Ultimate Marketing Engine, you will learn:
- Why having a strategy is so important and how an effective strategy will render the competition irrelevant.
- How to cultivate relationships with their target audience.
- How to find the tactics that are in plain view and capitalize on them.
- That your brand is what your customers say it is and why a strategy is essential to guiding that narrative.
- The value of content as the voice of strategy.
Strategy is the crucial first step to a solid marketing foundation for a company’s brand and products. This book will help readers create and maintain that foundation.
About the Author
John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.
In this Audiobook
Prologue: Some Meaningful Way
Chapter 1 - Tune the Engine-Step 0
Chapter 2 - Where Your Best Customers Want to Go-Step 1
Chapter 3 - The Marketing Hourglass Workshop
Chapter 4 - Your Customer Success Track
Chapter 5 - The Customer as Member Mindset
Chapter 6 - The Real Problem You Solve-Step 2
Chapter 7 - Narrow Your Focus-Step 3
Chapter 8 - The Narrative Is the Story-Step 4
Chapter 9 - Attract Ideal Customers
Chapter 10 - Scale "with" Your Customers-Step 5
Epilogue The Problem Your Business Solves for You