Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
- 4h 48m 35s
- Bill Stinnett
- Recorded Books, Inc.
- 2006
In Think Like Your Customer Bill Stinnett draws upon more than two decades as a sales professional and consultant to the Fortune 500 to offer you a powerful new approach for connecting with clients and building enduring, highly profitable customer relationships. Think Like Your Customer arms you with the strategies and tools you need to:
- Identify your customer’s most important business goals and objectives
- Tie your product and services solutions to the achievement of your client’s goals
- Understand how executives think and how they make buying decisions
- Maximize profitability and accelerate your customer’s buying process
In this Audiobook
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Chapter 1: What Customers Think About
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Chapter 2: What Customers Really Want
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Chapter 3: How Customers Perceive Value and Risk
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Chapter 4: The Cause and Effect of Business Value
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Chapter 5: The Value of Customer Relationships
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Chapter 6: The Sales Process—Redefined
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Chapter 7: Anatomy of a Buying Decision
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Chapter 8: Reverse-Engineering the Buying Process
