Tilt: Shifting Your Strategy from Products to Customers

  • 6h 1m 3s
  • Niraj Dawar
  • Gildan Media
  • 2014

Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.

In this Audiobook

  • 1. Finding the New Locus of Competitive Advantage
  • 2. Slashing Your Customers' Costs and Risks
  • 3. Seizing the Downstream Advantage
  • 4. Seeing New Value in Your Customers
  • 5. Extracting Value from the Big Picture
  • 6. Scoping Out the Playing Field
  • 7. Taking Control of Criteria of Purchase
  • 8. Knowing Who Your Competitors Are
  • 9. Busting Myths in the Marketplace Wars
  • 10. Understanding Why Downstream Competitive Advantage Is Sustainable
  • 11. Tilting Your Strategy and Organization