Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation audio
- 16h 1m 53s
- Damian Ryan
- Brilliance Publishing
- 2019
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
In this Audiobook
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1 - Digital Marketing… the Origin of…
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2 - Have a Plan and Stick to it… Strategy!
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3 - Crouch, Touch, Pause… Engage…
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4 - Search—Being Found Online
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5 - Understanding Social Media
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6 - Understanding E-Mail Marketing
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7 - Understanding Mobile Marketing
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8 - Content Marketing and Native Advertising
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9 - Understanding Programmatic
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10 - All about Video
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11 - Understanding Online PR
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12 - Understanding Performance Marketing
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13 - Understanding the IoT
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14 - Optimizing the Customer and User Experience
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15 - The Future of Digital Marketing
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