Using Scenarios: Scenario Planning for Improving Organizations
- 5h 10m 15s
- Thomas Chermack
- Berrett-Koehler Publishers
- 2021
This is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity.This is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity.
To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making-from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the ability to react quickly, anticipate major changes in the environment, and identify major opportunities.
About the Author
Thomas J. Chermack has studied and practiced scenario planning for over 15 years. His initial interest in scenario planning was due to its unique combination of analysis and creativity in exploring difficult status quo thinking an dhelp people see things differently.
Tom consults on scenario projects through his company Chermack Scenarios (www.thomaschermack.com) with organizations worldwide, including Saudi Aramco, Motorola, Directlink Technologies, Cargill, Emerson Process, General Mills, Centura Health, and others. Many of these projects have yielded profound insights for their organization leaders resulting in significant re-perceptions of their organizations, environments, and capabilities. In consulting with world-class organizations, Tom has seen the utility and effectiveness of scenario planing firsthand.
In this Audiobook
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Chapter 1 - What Do You Do with Scenarios?
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Chapter 2 - Problems with the Practice of Strategic Planning and Scenario Planning
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Chapter 3 - Methods for Building Scenarios
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Chapter 4 - Seven Approaches to Using Scenarios
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Chapter 5 - Connecting Scenarios to Their Original Purposes
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Chapter 6 - Generating Strategies
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Chapter 7 - Windtunneling Strategies with Scenarios
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Chapter 8 - Testing Decisions and Options with Scenarios
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Chapter 9 - Assessing the Financial Benefits of Scenarios
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Chapter 10 - Modeling Financials with Scenarios
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Chapter 11 - Developing Scenario Signals and Critical Uncertainty Dashboards
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Chapter 12 - Making Scenarios a Part of Organizational Culture
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Chapter 13 - Advancing Scenario and Strategic Planning
