What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral Economics
- 8h 27m 25s
- Melina Palmer
- Gildan Media
- 2022
Adapting to change is part of life. In our highly competitive world, organizational change in the workplace is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder. Because we really don't know how the brain works, we and our employees don't know what makes us more receptive to change. Employees can't tell their managers what they need to "get on the train", and managers don't know either.
In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.
What Your Employees Need and Can't Tell You delivers insights and research from behavioral economics and the greater behavioral sciences, presented in an enjoyable way that you can actually use to get results.
About the Author
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She began teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020. Her first book on the subject, What Your Customer Wants and Can't Tell You, was published in May 2021.
In this Audiobook
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Chapter 1 - Culture, Change, and the Brain
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Chapter 2 - Unlocking the Secrets of the Brain
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Chapter 3 - Change Is All About You
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Chapter 4 - And…It Has Nothing to Do with You
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Chapter 5 - I’m Not Biased
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Chapter 6 - Three Weeks? We’ll Do It in Two!
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Chapter 7 - Questions? Concerns? Good. Let’s Get Started.
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Chapter 8 - We Tried That, It Doesn’t Work
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Chapter 9 - I Want to Do My Own Research
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Chapter 10 - He Always Meets His Goals, Just Do What He Does
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Chapter 11 - They’re Out to Get Me, I Know It
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Chapter 12 - That’s Not Fair!
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Chapter 13 - Late Again? She’s So Disrespectful
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Chapter 14 - Where Are We Going?
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Chapter 15 - It’s Not about the Cookie
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Chapter 16 - Where’s the Fun?
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Chapter 17 - Application and Final Thoughts
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