X: The Experience When Business Meets Design

  • 6h 25m 33s
  • Brian Solis
  • Gildan Media
  • 2017

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?

Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.

In this Audiobook

  • CHAPTER 1.0: THIS IS X
  • CHAPTER 1.1: CX = $
  • CHAPTER 1.2: MEDIUM = THE MESSAGE
  • CHAPTER 1.3: THE GIFT OF PERSPECTIVE
  • CHAPTER 2.0: NATURE VERSUS NURTURE
  • CHAPTER 2.1: SKEUMORPHISM
  • CHAPTER 2.2: BUSINESS MEETS DESIGN
  • CHAPTER 2.3: MOMENTS OF TRUTH
  • CHAPTER 3.0: CIRCLE OF RIFE
  • CHAPTER 3.1: CX REDUX
  • CHAPTER 3.2: THE GRID
  • CHAPTER 4.0: DIGITAL FIRST
  • CHAPTER 4.1: DESIGN FOR HUMANS
  • CHAPTER 4.2: BX + UX + CX = X
  • CHAPTER 4.3: HUMAN ALGORITHM
  • CHAPTER 5.0: MAPS R US
  • CHAPTER 5.1: JOURNEY MAPPING
  • CHAPTER 5.2: EXPERIENCE MAPS
  • CHAPTER 6.0: HOLY PERSONA
  • CHAPTER 6.1: STORYTELLING
  • CHAPTER 6.2: STORYBOARDING
  • CHAPTER 7.0: EXPERIENCE FLOW
  • CHAPTER 8.0: X IS ALIVE!
  • CHAPTER 8.1: APPLE'S UNIVERSE
  • CHAPTER 9.0: THIS IS WATER
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