You, Inc.: The Art of Selling Yourself

  • 5h 42m 31s
  • Christine Clifford, Harry Beckwith
  • Recorded Books, Inc.
  • 2007

Written in a personable and homespun style, YOU, INC. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world.

What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is YOU—whether it's in a job interview, a social gathering, or during a business negotiation. The Beckwiths provide a treasure trove of insights and tips to help you present yourself credibly, confidently, and comfortably.

In this Audiobook

  • Sixteen Candles and Shrewd Waitresses: What People Buy
  • From Kissing in China to Graceland: Planning and Preparing
  • Hogs, Apples, and Writer's Underwear: Communicating
  • Two Key Skills: Listening and Speaking
  • From Robin Williams to Dr. Jekyll: Relating
  • Flying Wigs, Snakes, and Demons: Attitude and Beliefs
  • Sex (Finally), and Other Important Stuff: Tactics and Habits
  • The $18 Million Sandwich and the Dinosaur: Successes and Delightful Failures