7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone

  • 11m
  • James C. Crimmins
  • Skillsoft
  • 2018
7 Secrets of Persuasion shows you how to persuade people by appealing directly to their innermost desires and motivations. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.