Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants

  • 3h 25m
  • Drew Boyd
  • Kogan Page
  • 2021
Illustrated with examples from industries as diverse as healthcare and industrial equipment, this book shows companies how to create high-end products that attract new customers with a step-by-step approach that maps principles of creativity and luxury to the stages of the customer buying journey.