Advanced Selling For Dummies
- 7h 25m
- Joe Kraynak, Ralph R. Roberts
- John Wiley & Sons (US)
- 2007
Advanced Selling For Dummies is a terrific resource that can energize your business performance and boost your bottom line. An excellent guide for both seasoned salespeople who want to take their productivity to the next level and small- and large-business entrepreneurs who are missing the advanced selling strategies that they really need to generate business and revenue.
This book is packed with practical advice on how to boost sales, productivity and profits through the full-court-press approach to marketing and sales. Unlike other books that claim to reveal the "secret" to selling, Advanced Selling For Dummies is based on the premise that no single secret exists. You need a positive attitude, a strong work ethic, a creative mind, and the "sticktoitism" to survive and thrive in today's competitive marketplace.
In the book, Ralph R. Roberts and a select group of the top sales people and trainers across the country give readers the necessary tools to become top-producers. Stressing the importance of focusing on your innate skill sets and creating a distinctive brand for yourself, Advanced Selling For Dummies teaches the tricks and habits that can benefit you both in your professional and personal life--things like:
- Believing in and motivating yourself
- Planning the work and then working the plan
- Techniques for honing your sales skills
- Hour of Power-100 phone calls, one hour a day
- Personal branding through shameless self-promotion
- Credibility building through websites, blogging, and social media
- Personal partnering for inspiration and accountability
- Tapping the un-served and under-served multicultural marketplace
- Embracing change and taking risks
- Implementing the latest productivity-boosting technologies
- Hiring an assistant so you can pursue your passions
- Tapping the power of R-Commerce (Relationship-Commerce
Roberts also tackles the process of running a sales operation, which requires deft maneuvering. Here, you'll learn to create solid partnerships with like-minded, talented people; set the right goals and reward yourself properly when you reach them; embrace change in your industry (and the world at large) to grow your business; create your own USP, a kind of personal resume and mission statement; "seed" your business cards; take a weekly "Hour of Power" to keep in touch with your contacts; and use the latest technology such as the Internet and blogs to grow sales.
About the Authors
Ralph R. Roberts’ sales success is legendary. He has been profiled by the Associated Press, CNN, and Time magazine, and was once dubbed by Time magazine “the best selling Realtor® in America.” In addition to being one of the most successful salespeople in America, Ralph is also an experienced mentor, coach, consultant, and author. He has penned several successful books, including Flipping Houses For Dummies and Foreclosure Investing For Dummies (John Wiley & Sons), Sell It Yourself: Sell Your Home Faster and for More Money Without Using a Broker (Adams Media Corporation), Walk Like a Giant, Sell Like a Madman: America’s #1 Salesman Shows You How To Sell Anything (Collins), 52 Weeks of Sales Success: America’s #1 Salesman Shows You How To Close Every Deal! (Collins), REAL WEALTH by Investing in REAL ESTATE (Prentice Hall), and Protect Yourself from Real Estate and Mortgage Fraud (Kaplan).
Although Ralph has many varied skills and interests, his true passion is selling . . . and showing other salespeople how to boost their sales and profits. In Advanced Selling For Dummies, Ralph reveals the practical sales tips and tricks he’s gathered over the course of his more than 30-year career and challenges you to put them to work for you.
Ralph also serves as Official Spokesman for Guthy-Renker Home, a company dedicated to equipping home buyers, sellers, and real estate professionals with the tools, information, and community setting they need to achieve mutual success.
Joe Kraynak is a freelance author who has written and co-authored dozens of books on topics ranging from slam poetry to computer basics. Joe teamed up with Dr. Candida Fink to write his first book in the For Dummies series, Bipolar Disorder For Dummies, where he showcased his talent for translating the complexities of a topic into plain-spoken practical advice. He then teamed up with Ralph to write the ultimate guide to flipping houses — Flipping Houses For Dummies and delivered an encore performance in Foreclosure Investing For Dummies. In Advanced Selling For Dummies, Joe and Ralph join forces once again to deliver the full-court-press approach to sales success.
In this Book
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Advanced Selling For Dummies
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Cheat Sheet
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Introduction
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Boosting Sales with Advanced Selling
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Visualizing Yourself as a Power Seller
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Charting Your Roadmap to Sales Success
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Making Selling Your Hobby and Your Habit
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Setting the Stage for an Unlimited Upside
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Getting in Step with Your Customer
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Teaming Up for Success with Personal Partnering
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Embracing Change as a Growth Strategy
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Branding Yourself through Shameless Self-Promotion
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Stepping Out of Your Comfort Zone: Taking Risks
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Investing and Re-Investing in Your Success
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Putting the Latest Technologies to Work for You
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Picking the Right People to Fill the Gaps
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Harnessing People Power with R-Commerce
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Prospecting for Untapped and Under-Tapped Markets
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Tapping the Power of the Multimedia Marketplace
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Exploring Opportunities in the Virtual World—Social Media
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Focusing on Your Client’s Success
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Selling to Multicultural Customers
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Playing Nice with the Competition
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Ten Power-Selling Tactics and Techniques
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Ten Ways to Break Your Sales Slump . . . or Avoid It Entirely
