Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions

  • 3h 41m
  • Terry Grapentine
  • Business Expert Press
  • 2012
Based on the field of epistemology--the study of how knowledge is created, this book guides readers on how to think more clearly and correctly when making difficult marketing decisions, thereby increasing organizational success.

YOU MIGHT ALSO LIKE

Book Digital Marketing Strategy: An Integrated Approach to Online Marketing, Third Edition
Book Handbook of Research on Smart Management for Digital Transformation
Audiobook Loved: How to Rethink Marketing for Tech Products