Augmented Customer Strategy: CRM in the Digital Age

  • 5h 53m
  • Gilles N’Goala, Isabelle Prim-Allaz, Virginie Pez-Pérard
  • John Wiley & Sons (US)
  • 2019
Reflecting on the customer relationship, what it has become and what it will be tomorrow, this book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world.