Augmented Customer Strategy: CRM in the Digital Age
- 5h 53m
- Gilles N’Goala, Isabelle Prim-Allaz, Virginie Pez-Pérard
- John Wiley & Sons (US)
Reflecting on the customer relationship, what it has become and what it will be tomorrow, this book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world.