Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

  • 3h 45m
  • Renée Mauborgne, W. Chan Kim
  • Harvard Business Press
  • 2005
Examining a wide range of strategic moves across a host of industries, this landmark book highlights the six principles that every company can use to successfully formulate and execute untapped new market spaces ripe for growth.