The Four Ps: Essential Factors in Marketing
- 7 Videos | 22m 50s
- Includes Assessment
- Earns a Badge
- CPE
To bring a product or service to market successfully, a marketer needs to understand a broad set of tools and concepts. Guided by customer insights, marketers position their offerings in the marketplace and in the buyer's mind. They use the marketing communication techniques of advertising, sales promotions, direct marketing, and public relations to build brands and enhance perceived value. This course explains how a product or brand manager uses detailed knowledge of their customers to influence design of the offering, to manage pricing and distribution channels, and to plan and execute a promotion strategy. The course explores the use of digital technologies including websites, social media, and mobile devices to build relationships with customers and drive sales.
WHAT YOU WILL LEARN
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discover the key concepts covered in this course
identify the marketer’s contributions to developing a product offering
recognize the principles behind common pricing strategies
identify elements of a distribution strategy -
recognize appropriate uses for promotional techniques
recognize appropriate uses for media channels
reflect on what you've learned
IN THIS COURSE
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1.The Four Ps: Essential Factors in Marketing55sUP NEXT
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2.Creating Marketable Product Offerings3m 49s
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3.Pricing Strategies: The Marketer’s Approach4m 8s
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4.Distribution Channels: The Marketer’s Role4m 22s
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5.Promotion: Using Marketing Communication Techniques4m 17s
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6.Promotion: Media and Messaging Strategies4m
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7.Let's Review1m 20s
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform
Digital badges are yours to keep, forever.
