The Four Ps: Essential Factors in Marketing

  • 7 Videos | 30m 20s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
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To bring a product or service to market successfully, a marketer needs to understand a broad set of tools and concepts. Guided by customer insights, marketers position their offerings in the marketplace and in the buyer’s mind. They use the marketing communication techniques of advertising, sales promotions, direct marketing, and public relations to build brands and enhance perceived value. This course explains how a product or brand manager uses detailed knowledge of their customers to influence design of the offering, to manage pricing and distribution channels, and to plan and execute a promotion strategy. The course explores the use of digital technologies including websites, social media, and mobile devices to build relationships with customers and drive sales.

WHAT YOU WILL LEARN

  • discover the key concepts covered in this course
    identify the marketer’s contributions to developing a product offering
    recognize the principles behind common pricing strategies
    identify elements of a distribution strategy
  • recognize appropriate uses for promotional techniques
    recognize appropriate uses for media channels
    reflect on what you've learned

IN THIS COURSE

  • Playable
    1. 
    The Four Ps: Essential Factors in Marketing
    55s
    UP NEXT
  • Playable
    2. 
    Creating Marketable Product Offerings
    3m 49s
  • Locked
    3. 
    Pricing Strategies: The Marketer’s Approach
    4m 8s
  • Locked
    4. 
    Distribution Channels: The Marketer’s Role
    4m 22s
  • Locked
    5. 
    Promotion: Using Marketing Communication Techniques
    4m 17s
  • Locked
    6. 
    Promotion: Media and Messaging Strategies
    4m
  • Locked
    7. 
    Let's Review
    1m 20s

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