Brand and Talent

  • 3h 32m
  • Kevin Keohane
  • Kogan Page
  • 2014

In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive – and be driven by – its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others.

About the Author

Kevin Keohane is currently partner at BrandPie, an independent brand consulting company.

In this Book

  • Brand and Talent
  • Foreword
  • Preface
  • Introduction
  • What is a brand?
  • Defining your brand
  • Brand delivery
  • Brand and social media
  • The talent agenda
  • Engaging talent1
  • A better way
  • Purpose
  • Ambition
  • Strategy
  • Proposition
  • Putting it all together
  • Toolkit
  • Brand and executive talent – Bob Benson
  • Brand and diversity – Beth Brooke
  • Brand, talent and the new world of work – Dave Coplin
  • Brand, talent and strategy – Mike Cullen
  • Brand in a multinational conglomerate – Mr Shriprakash Shukla
  • Brand and purpose – Michael Sneed
  • Brand and talent – Mark Weinberger
  • Glossary
  • Talent management terms
  • Resources and suggested reading