Brand Success: How the World's Top 100 Brands Thrive and Survive, 2nd Edition
- 4h 44m
- Matt Haig
- Kogan Page
- 2011
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world’s best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.
About the Author
Matt Haig is an acclaimed author and journalist. His titles include: Brand Royalty, E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook.
In this Book
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Brand Success—How the World’s Top 100 Brands Thrive and Survive, Second Edition
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Introduction
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Innovation Brands
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Pioneer Brands
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Distraction Brands
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Streamlined Brands
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Muscle Brands
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Distinction Brands
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Status Brands
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People Brands
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Responsibility Brands
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Broad brands
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Emotion brands
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Design Brands
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Consistent brands
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Advertiser brands
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Distribution brands
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Speed Brands
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Evolution brands
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The BRIC Brands
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The Last Word
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References
