Building the Digital Enterprise: A Guide to Constructing Monetization Models Using Digital Technologies

  • 4h 17m
  • Mark Skilton
  • Palgrave Macmillan Ltd
  • 2015
Examining the development of digital technologies and the way they drive digital enterprises and the digital economy, this book presents twenty-five case studies that identify the practices that drive new social and consumer value and uncovers the secrets of successful digital business models.