Building the Digital Enterprise: A Guide to Constructing Monetization Models Using Digital Technologies
- 4h 17m
- Mark Skilton
- Palgrave Macmillan Ltd
- 2015
Examining the development of digital technologies and the way they drive digital enterprises and the digital economy, this book presents twenty-five case studies that identify the practices that drive new social and consumer value and uncovers the secrets of successful digital business models.
