Digital Darwinism: Surviving the New Age of Business Disruption, Second Edition

  • 3h 53m
  • Tom Goodwin
  • Kogan Page
  • 2022

Disruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to keep your business relevant, meet new customer expectations and leverage technology.

Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future?

Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it.

About the Author

Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must-follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to the Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. He is based between London, UK, and New York City in the United States.

In this Book

  • Business in the Age of Disruption
  • The Three Phases of Change
  • Disruption and the Paradigm Shift
  • The Third Era of Management
  • Starting Your Digital Transformation
  • How to Provoke and Inspire Change
  • Creating a Vision to Transform
  • Operations for the Digital Age
  • A Culture for Transformation
  • Rethinking Your Future
  • References