Built to Innovate: Essential Practices to Wire Innovation into Your Company's DNA

  • 4h 15m
  • Ben Bensaou, Karl Weber
  • McGraw-Hill
  • 2021

It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery―until now.

Built to Innovate delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations―including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars―and demonstrates how you can leverage them in your own company. This practical guide shows how to:

  • Build your execution and innovating engines
  • Master the innovating perspective
  • Launch the three processes of innovating
  • Engage everyone in innovating
  • Generate ideas from the front lines
  • Empower coaches
  • Create a culture of innovating
  • Catalyze the innovating process
  • Keep the ideas flowing

You’ll learn how to drive innovating in product design and creative use of technology―as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.

The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? Built to Innovate provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.

In this Book

  • Introduction—Why a New Book on Innovation?
  • The Innovating Habit—Jump-Starting the Practice of Creativity
  • Execution and Innovating—Twin Engines Powered by Everyone in the Organization
  • The Innovating Perspective—The Supplier-Side View versus the Customer-Side View
  • The Three Processes of Innovating—Creation, Integration, Reframing
  • Anyone, Anytime, Anywhere—Innovation is Everyone's Business
  • Hands-On Creativity—How to Inspire and Empower Your Company's Frontline Innovators
  • Coaching Innovation—How Midlevel Managers Nurture the Systems That Make Innovating Possible
  • Setting the Agenda—How Senior Leaders Can Focus an Entire Organization on Innovating
  • Igniting the Engine—Creating a Governance and Coordination Structure for the Innovating Engine
  • Priming the Pump—A Seven-Step Process for Creating Innovative Ideas
  • Keeping the Engine Humming—Nurturing the Habit of Innovating
  • Notes