Communicating Strategy
- 3h 19m
- Phil Jones
- Ashgate Publishing
- 2008
Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes.
It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message.
In this Book
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Communicating Strategy
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Preface
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They Don’t Get the Strategy
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Ten Heresies
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Communicate What, to Whom and Why?
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Understanding and Motivating Change
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‘What’s in it for...?’
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Developing the Story of the Strategy
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Let Me Tell You a Story
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The Aligned Management Team
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The Handcuffed Organization
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Developing Your Communications Strategy and Plan
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Final Thoughts
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The Channels—Communicating the Message
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