Content is Currency: Developing Powerful Content for Web and Mobile
- 5h 5m
- Jon Wuebben
- Nicholas Brealey Publishing
- 2011
In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn:
- What types of content best suit your specific business, market, and industry
- How key content tactics influence search engine rankings and sales conversion
- How to leverage social media to connect with your target market
- How to merge the many elements of your web presence
Don’t lose your target audience to the millions of online search results, or allow them to click away because your content doesn’t engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.
About the Author
Jon Wuebben is the CEO of Content Launch, a web content development, content strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, Content is Currency: Developing Powerful Content for Web & Mobile, helps businesses everywhere learn how to plan, create, distribute and manage content.
Jon has spoken at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of Content Rich: Writing Your Way to Wealth on the Web.
Find out more at contentiscurrrency.com and contentlaunch.com
In this Book
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Content Is Currency—Developing Powerful Content for Web and Mobile
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Introduction
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What Is Content Marketing, Why Do You Need It, and How Do You Maximize Its Effectiveness?
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Analyzing Your Current Web Content and Mobile Presence
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Performing Keyword and Competitive Research
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Optimizing Your Web Content
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Website Content—Including Case Studies, E-Books, White Papers, and Articles
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Press Releases and Media/Press Rooms
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Content for Social Media
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Blogging to Connect with Prospects and Customers
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The Relationship-Building Power of E-Mail Content, Auto-Responders, Newsletters, and More
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Video Content
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Audio Content—Podcasts, Webinars, and More
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Content for Mobile
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Putting It All Together: Unleashing Your Content Marketing Machine
