Copy Righter

  • 3h 12m
  • Ian Atkinson
  • LID Publishing Ltd
  • 2011
There’s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This invaluable, modern guide reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging, and irresistibly persuasive.