Creating a Vision

  • 20m
  • Corey Criswell, Talula Cartwright
  • Center for Creative Leadership
  • 2010

If you want to be an effective leader—at any level—you should pay attention to vision. Leaders who communicate a strong vision are seen by their bosses and coworkers as more effective in several important areas than those who do not. The content of your vision affects employees’ perception of your organization. Your articulation of the vision affects their perception of your leadership effectiveness. Taken together, vision content and vision articulation give your employees, colleagues, and other stakeholders a powerful image of how good your organization is and how skilled you are as a leader.

About the Authors

Corey Criswell is a product development manager at CCL’s Colorado Springs campus. She is responsible for the In-House Solutions product line, which supports clients with practical, user-focused, do-it-yourself training and development. She serves as a member of the Senior Executive Research Initiative, which focuses on understanding leadership at the most senior levels. She holds an M.S. in ecology from the Florida Institute of Technology.

Talula Cartwright is a former senior faculty member at CCL’s Greensboro campus. She was a trainer in several open-enrollment programs, and designed and delivered custom programs for clients in the corporate, private, and nonprofit sectors. A certified feedback specialist and executive coach, Talula holds an Ed.D. in higher education from the University of North Carolina at Greensboro.

In this Book

  • Creating a Vision
  • Executive Brief
  • Vision and Effective Leadership
  • Demystifying Vision
  • Five Building Blocks
  • A Different Perspective
  • Improve Your Delivery
  • Vision and Resilience
  • Suggested Readings
  • Background
  • Key Point Summary