Creativity and Innovation

  • 31m
  • Donna J. Bear
  • AMACOM
  • 2005

Once the exclusive province of R&D labs, innovation has become a corporate priority that touches every function and, indeed, every employee in an organization. In fact, external constituents such as customers, academia, the government and other firms are playing an increasing role in companies' creative processes, too

In this Book

  • Executive Summary