Customer Value Management: A Guide for Your Journey to Best-Practice Processes
- 38m
- American Productivity & Quality Center
- APQC
- 2001
As one of the titles in APQC’s Passport to Success series, this book provides readers with a comprehensive understanding of what it takes to achieve successful customer value management. Based on years of research of leading-edge organizations—and supported by examples of best practices and tips from actual practitioners—this book will guide readers in their own customer value management efforts.
In this Book
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Advantages of CVM
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Questionnaire or Instrument Design
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Segmentation and Sampling
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Implementing Real-Time or Traditional Reporting and Analysis
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Operationalization and Communications
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Links to Compensation
