Developing Your Business On-line: Making Technology Work

  • 12m
  • LID Editorial
  • LID Publishing
  • 2015

The power of the Internet for businesses, customers and employees has been contested in the past decade, with some people claiming that its role is overhyped, pointing to inflated share prices and business failures. The truth is that the ability to serve customers, innovate, compete, lead and deliver all of the other entrepreneurial qualities is what matters – and this is increasingly dependent on having an on-line presence. It is the case that, in the Twenty-first Century, a significant way to deliver competitive advantage and drive profitability is mastery of the Internet.

In this Book

  • Developing Your Business On-line—Making technology work
  • Overview
  • The Benefits of Doing Business On-line

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