Driving Traffic and Customer Activity Through Affiliate Marketing

  • 4h 8m
  • Surabhi Singh
  • IGI Global
  • 2018

Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic.

Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.

In this Book

  • Affiliate Marketing and Customer Satisfaction
  • Affiliate Marketing: Experiences of Different Companies
  • Affiliate Marketing Strategy of Amazon India
  • Amazon Associates: A Model of Affiliate Marketing
  • Affiliate Marketing Empowers Entrepreneurs
  • Affiliate Marketing for Entrepreneurs: The Mechanics of Driving Traffic to Enhance Business Performance
  • Driving Traffic and Customer Activity Through Affiliate Marketing: Understanding and Addressing the Differences Between Affiliate Marketing in the USA
  • Investigating the Mechanics of Affiliate Marketing Through Digital Content Marketing: A Key for Driving Traffic and Customer Activity
  • Student's Perception Towards Digital Learning for Skill Enhancement Programs