The Digital Marketing Handbook

  • 4h 37m
  • Simon Kingsnorth
  • Kogan Page
  • 2021

The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.

Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

In this Book

  • How This Book Works
  • Building a High-Converting, Beautiful Website
  • Optimizing Your Website to Deliver Top SEO Results
  • Managing Paid Search for Cost-Effective Results
  • Running Display Advertising That Delivers Brand Value
  • Managing Affiliates and Partnerships to Deliver Highly Targeted Leads
  • Creating Content That Excites, Informs and Converts
  • Delivering Organic and Paid Social Media That Grows Your Brand
  • Using Analytics to Interpret and Optimize Your Results to Maximize Performance
  • Automating Your Email and CRM Plans to Deliver Compelling Digital Communications
  • Using e-Commerce and Retail Partners to Scale Your Merchandizing
  • Providing Customer Service That Delivers High Review Scores and Builds Loyalty