Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)

  • 3h 34m
  • Alex L. Goldfayn
  • Perseus Books, L.L.C.
  • 2011

In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.

In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table.

Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language.

Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.

About the Author

Alex Goldfayn is a secret weapon marketing consultant, advisor and speaker for the top consumer electronics manufacturers in the world, and their agencies. He helps clients with their brand strategy, marketing, messaging and positioning. Alex's clients include Blackberry, T-Mobile, Virgin Mobile, Sony and TiVo. Alex is a former syndicated technology columnist for the Chicago Tribune.

In this Book

  • Evangelist Marketing—What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t)
  • Good News and Bad News: You’re Leaving Billions on the Table
  • Your Success Depends on a Series of Shifts
  • A Revolutionary System for Creating Consumer Electronics Evangelists
  • Your Product: Functional Excellence
  • Product Names and Prices
  • Your Customers
  • Everything Begins with Consumer Insights
  • Language Is Everything
  • How Your Public Relations Kills Consumer Electronics
  • Your Communications Platforms
  • Word of Mouth and Buzz Building
  • The Joys of Having Evangelists
  • The Evangelist Marketing Assessment
  • Conclusion—Go Forth, Tell Everyone the Good You Do
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