Excellence in Internal Communication Management

  • 3h 43m
  • Rita Linjuan Men, Shannon A. Bowen
  • Business Expert Press
  • 2017

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

In this Book

  • The Evolving Practices of Internal Communication
  • Understanding Your Internal Publics
  • Building Ethical Internal Relations: A Principled, Organizational Approach
  • Leadership Communication
  • Reaching Your Internal Stakeholders: Traditional and New Media Channels
  • Organizational Structure, Culture, and Climate
  • Employee Engagement
  • Change Management and Internal Communication
  • Measuring the Value of Internal Communication
  • The Future of Internal Communication

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