Exploring Internal Communication: Towards Informed Employee Voice, Third Edition

  • 6h 8m
  • Kevin Ruck (ed)
  • Ashgate Publishing
  • 2015

This third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management, and internal social media. It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously. The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.

About the Editor

Kevin Ruck is founding director of PR Academy, the largest CIPR qualifications centre providing education, training and coaching for communication professionals. He has spent around 20 years in various communication roles within the telecoms and ICT sectors, latterly focusing on employee communication. Kevin initiated and developed the syllabus for both the Internal Communication Certificate and the Internal Communication Diploma qualifications for the CIPR. He is former Chair of CIPR inside, the sector group for internal communication practitioners and a member of the CIPR's Professional Practices Committee.

In this Book

  • Tracking the Rise and Rise of Internal Communication
  • Organisational Culture
  • Dimensions of Internal Communication and Implications for Employee Engagement
  • The State of Internal Communication Practicein the UK
  • Informed Employee Voice
  • Communicating Change
  • Storytelling is Serious Business
  • Employee Dialogue: A Framework for Business Success
  • A Critical and Ethical Approach to Internal Communication
  • Set Yourself Up for Success, Four Steps to Effective Internal Communication
  • Evidence-based Practice: Internal Communication Research and Measurement
  • Internal Communication Planning
  • Creating an Internal Communication and Engagement Dashboard
  • Developing Your Intranet into a Great Business Tool
  • Social Media Inside a Large Enterprise
  • Getting the Language and Tone Right
  • The Role of the Internal Communication Practitioner