Exporting: Key Considerations for International Business Growth–Products, Communication, Brands, Trade Shows, Channels, Culture, and Cash

  • 1h 43m
  • John Blaskey, Laurent Houlier
  • Business Expert Press
  • 2020
Addressing the fears and risks associated with exporting, this concise book reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.