Follow the Feeling: Brand Building in a Noisy World

  • 4h 14m
  • Kai D. Wright
  • John Wiley & Sons (US)
  • 2019
Sharing research, case studies, strategy frameworks, and quick-start tips, this book will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories.