Google AdWords for Dummies, 3rd Edition

  • 6h 38m
  • Howie Jacobson, Joel McDonald, Kristie McDonald
  • John Wiley & Sons (US)
  • 2012

The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.

  • Boasts approximately 85 percent updated or new content
  • Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
  • Incorporates changes to the AdWords interfaces
  • Shares best practices in split testing, opt-in landing page structure, and ad group structure
  • Reviews new, free tools included in AdWords as well as new and improved third-party tools

With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!

About the Authors

Howie Jacobson is an Internet marketing strategist who specializes in helping clients succeed with Google AdWords.

Joel McDonald is a Google AdWords consultant and popular conference speaker.

Kristie McDonald is a Google AdWords Certified Professional and a strategic marketing consultant.

Howie, Joel and Kristie are partners at the online marketing firm Vitruvian

In this Book

  • Introduction
  • Profiting from the Pay per Click Revolution
  • Setting up Your AdWords Account
  • Managing Your AdWords Account
  • Sizing up Your Online Market
  • Reading the Mind of Your Market
  • Measuring What Matters with Conversion Tracking
  • Setting up Your First Campaign
  • Writing Magnetic Ads
  • Giving Your Customer a Soft Landing on Your Website
  • Saving Time with AdWords Editor
  • Improving Your Campaigns Through Keyword Management
  • Cornering the Local Market
  • Analyzing the Numbers for Maximum Performance
  • How You Can't Help Becoming an Advertising Genius
  • Making More Sales with Google Website Optimizer
  • Cloning Your Campaigns for Greater Precision
  • Following Your Best Prospects around the Web
  • The Ten (or So) Most Serious AdWords Mistakes
  • Ten (or So) AdWords Case Studies
  • Leveraging AdWords in other Media