Marketing in the Digital World
- 34 Courses | 14h 35m 4s
- 21 Books | 3h 28m
Digital marketing can greatly increase your customer audience, but first you must know how to start. Learn more about digital opportunities and strategies.
- 4 Courses | 1h 53m 4s
- 3 Books | 23m
Digital Marketing through Websites and Email
Today, when customers have a need or a problem to solve, the first step is to search for an answer online. Learn more about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
- 6 Courses | 3h 14m 25s
- 2 Books | 20m
Social Selling using Social Media
Learn more about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives.
- 5 Courses | 2h 17m 26s
- 5 Books | 51m
Customer Service in a Digital World
Learn about the importance of using social media and other digital tools to support your customers, and how companies are adapting to this new way of addressing customer issues.
- 8 Courses | 3h 6m 37s
- 3 Books | 35m
Digital Challenges and Risks
Without careful management, risks can easily get out of hand, especially in a social media environment. Learn about strategies for managing digital challenges and risks.
- 5 Courses | 1h 54m 28s
- 4 Books | 35m
Embracing a Digital Mindset
A digital mindset means understanding the power of digital technology to transform interactions within the business, and can help you gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets. Explore the customer and company benefits of adopting a digital mindset.
- 6 Courses | 2h 9m 4s
- 4 Books | 44m
In this course, you’ll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
You’ll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches.
Finally, you’ll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer’s journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
In this course, you will learn about how omnichannel affects the CX, and in turn, how the CX drives omnichannel innovation. You will also learn about using data analysis and customer journey mapping to uncover customer expectations, and how these can be used to estimate Customer Lifetime Value (CLV) and to help tailor an agile approach to successful omnichannel design and investment. Finally, you’ll learn about the challenges to an omnichannel approach, such as data privacy and protection, and how to mitigate them.
In this course, you will learn the characteristics of digital customers and how the online world shapes their expectations. You’ll learn how to utilize data and analytics using tools like conversion rate optimization and funnel analytics to build a better customer experience. You will also come to recognize the value of data privacy and the trust involved in holding customer information. Finally, you'll learn the value of maintaining the human connection online and actions an organization must take to foster the innovation necessary for meeting customer service customer experience expectations.
In this course, you will learn about meeting the needs and expectations of today’s digital customers, including omnichannel and utilizing algorithm-savvy design. You’ll also learn about wayfinding: ways to shape and influence their customer journey, as well as methods to individualize their customer experience (CX) through methods like digital body language. Finally, you’ll learn about protecting and partnering in their data privacy and security.
EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE TRACKS
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.Digital badges are yours to keep, forever.
Book SummaryTuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Book SummaryData Crush: How the Information Tidal Wave is Driving New Business Opportunities
Book SummaryEntrepreneurship for the Rest of Us: How to Create Innovation and Opportunity Everywhere
Book SummaryUnderstanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 4th Edition
Book SummaryDigital Relevance: Developing Marketing Content and Strategies that Drive Results
Book SummaryFanatical Prospecting: The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling
Book SummaryThe Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
Book SummaryThe Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
Book SummaryLikeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks), Revised and Expanded Second Edition
Book SummarySocial Selling: Techniques to Influence Buyers and Changemakers
Book SummaryCustomer Engagement Marketing
Book SummaryCustomer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to Market
Book SummaryWhen Digital Becomes Human: The Transformation of Customer Relationships
Book SummaryMarketing 4.0: Moving from Traditional to Digital
Book SummaryMarket Research in Practice: An Introduction to Gaining Greater Market Insight, Third Edition
Book SummaryChaotics: The Business of Managing and Marketing in the Age of Turbulence
Book SummaryNever Bet the Farm: How Entrepreneurs Take Risks, Make Decisions – and How You Can, Too
Book SummaryOn the Line: Business Education in the Digital Age
Book SummaryDigital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself
Book SummaryBuilding Digital Culture: A Practical Guide to Successful Digital Transformation
Book SummaryThe Technology Fallacy: How People are the Real Key to Digital Transformation