Google Analytics, Third Edition

  • 6h 8m
  • Jerri Ledford, Joe Teixeira, Mary E. Tyler
  • John Wiley & Sons (US)
  • 2010
By helping you discover what information to track, how to choose the right goals and filters, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers, this indispensible guide explains the concepts behind this amazing free tool.