Grow by Focusing on What Matters: Competitive Strategy in 3 Circles

  • 3h 30m
  • James H. Davis, Joel E. Urbany
  • Business Expert Press
  • 2010
By explaining the 3-Circle Model framework to analyze a current market situation and look ahead to the future, this book seeks to study and uncover ways to provide value for customers that competitors have simply not understood, and perhaps ways that have always been there for the taking.